Lörn FOCUS

Flavors: candy sugar, orange, cream

“Lörn” consists of four specially developed coffees that meet the different requirements of the learning process. “Boost” with the highest caffeine content for maximum energy, ‘Activate’ for better performance, ‘Focus’ to promote concentration and ‘Break’ with the lowest caffeine content for relaxation. These coffees with unique flavor profiles were composed from single-origin parcel coffees from direct trade to guarantee quality and sustainability.

With this project, the Mannheim Youth Academy promotes practical learning and professional orientation for its pupils. It offers young talents the opportunity to test and develop their skills in real-life business scenarios. As part of this project, the students were introduced to all aspects of the business world, from product development and branding to digital marketing strategies and sales concepts.

The choice of the name “Lörn” not only reflects the educational focus, but also ties in with the regional campaign “The Land” by the state of Baden-Württemberg to emphasize local ties and innovative spirit.

The sale of the “Lörn” project coffees supports the future work of the youth academy with €2/kg from the sales price.